If you want to create awesome content that actually gets read, then you are going to need some help. Content marketing tools are becoming quite popular and are helping SaaS companies create high quality content that gets them sales.
You can’t just use every content marketing tool out there – you’re going to end up overwhelmed. On the other hand, if you are not using content marketing tools at all, you are going to fall behind the competition.
In this article, I’ll be listing out 16 tools that are really going to help you create awesome content more easily. You’ll become a much better marketer when your content marketing is a powerful streamlined system, as opposed to just one guy blogging.
Keep in mind though, tools alone won’t make your content marketing effective. Your tools are only as effective as the strategy behind them.
1. BuzzSumo – Know What Your Audience Wants to Read
Simply put, Buzzsumo helps you figure out what kind of content is right for your audience. Buzzsumo will show you information about users and top influencers who have shared a piece on social media. Using Buzzsumo, you can learn what types of articles are best for your niche, and what kind of tone resonates with your audience.
Buzzsumo also uses social media to gauge which influencers are most popular in your niche. You can use this information to reach out to them, set up guest post opportunities, and scope out your competition.
By finding the biggest influencers in your niche and modeling their content you will have an endless supply of blog article ideas for your SaaS website.
2. CoSchedule Headline Analyzer – Write Better Headlines
Most people don’t even read past the headline of an article. If your blog post titles are bad, then your content will be largely ignored. You don’t need to become a copywriting pro to start writing better headlines though, you can just use a tool like CoSchedule Headline Analyzer to do the work for you.
Simply load your headline into the headline analyzer and it will give you feedback your title’s SEO, word choice, and structure. This is crucial information if you don’t have a strong copywriting background and want your content to actually get read.
If you want to improve your social media headlines right now you should download my top 5 social media Headline formulas here:
3. KeywordSpy – Know What Keywords Your Competitors Are Bidding for
KeywordSpy does what the name suggests – it allows you to look at what kinds of keywords your SaaS competitors are bidding on for their Google ads. This will let you know both what ads your competitors are paying for and what keywords they are targeting. You can then use these keywords to create content that can organically hit page 1 of Google instead of trying to outbid them.
Knowing what keywords your competitors are spending money on will give you a whole lot of ideas on what kind of content you need. If you find an odd longer tail keyword that your competitors are spending money on, you may have discovered a new niche you can start marketing to.
4. Keywordtool.io – Upgrade Your Posts’ SEO
Using the proper SEO keywords, you can make it easier for people who are looking for a certain piece of information to find your content.
Keywordtool.io gives you an alphabetical list of keyword suggestions when you enter in a base keyword. You can use this feature to find a couple new keywords to insert into your content to make your articlesse easier for your potential customers to find.
5. SEOmoz – Learn What SEO Strategies are Working
When you are optimizing your posts for SEO it’s hard to gauge if you are actually ranking for the keywords. That’s where SEOmoz comes in – it tells you how your posts are ranking for an assortment of SEO keywords and who is linking to you.
This is essential information if you are trying to improve the SEO ranking of your site. If you find out that despite your best efforts, you just can’t rank for a certain keyword, then you can change up your strategy.
6. MozBar – Learn How Hard it is to Rank for a Keyword
MozBar is a simple Google Chrome plugin that will show you the domain authority of all the sites that come up in a Google search. Domain authority basically means how trusted and established a site is in Google’s opinion.
This information will help you figure out if it will be very difficult to rank a blog post for a certain keyword. If all the sites on the first page of Google results have high domain authority, then it may be best to not bother trying to rank for that keyword.
Search for a longer tail version of the keyword instead to see if you may be able to rank more easily for that one.
7. GatherContent – Organized Content Creation
When you start creating a high volume of content it can become quite a hassle to keep track of everything. GatherContent allows you to manage all your blog posts in one place, from conception to the final design.
You can create a workflow to manage how your content is put together, who works on what parts, and to easily export the final product. If you are working with a team on your content marketing, then a tool like this will save you countless hours of team communication.
8. HubSpot – The Overview of Your Entire Blogging Strategy
Image source: www.hubspot.com
When you are creating content, it is easy to lose sight of your big picture strategy. HubSpot is here to help with that. It gives you an overview of all the analytics you could ever need on your blog posts, site pages, and email automation.
Hubspot allows you to tie all the pieces of your content marketing strategy together into one command center. When you start creating a massive amount of content, it is essential to use a system like HubSpot to have a constant eye on all the moving pieces of your business.
9. Filament.io – Learn How Well Individual Blog Posts are Doing
For people who want a more “zoomed in” look at how certain blog posts are doing, Filament.io is at your service. It will give you helpful metrics on individual blog posts like share ratio, most shared content, and scroll percentage.
Armed with this data, you can learn which content is receiving the highest engagement, and track these trends over time to measure improvement. You can then model the posts with the most engagement and use that information to plan out future posts.
10. PerfectAudience – Retarget Your Blog Readers Better
Not everyone is going to convert the first time they read one of your blog posts, and that’s what PerfectAudience is for. It’s a tool that allows you to use tracking pixels to figure out who is visiting your site in order to target ads towards them later.
The real power of PerfectAudience comes from the ability to segment people based on where they are in the your sales funnel in order to give them hyper-targeted advertising. You’ll be able to track what blog posts people are engaging with, and advertise to these people better than if you sent the same ads to your entire audience.
11. Wistia – Create Lead Capturing Video Content
Sometimes written blog posts just won’t get the job done. Video can be a powerful lead capturing tool if you use Wistia.
Using video will allow you to explain more complex topics in a visual way, and videos are an easy way to get people more engaged with your content. Wistia allows you to upload videos that have calls to action and email collection forms embedded within the video player itself.
This streamlines the process of someone watching a video and taking some sort of action – you can tell your viewers to enter their email in right in the video player widget. This feature makes it easy for your audience to just say “Yes”.
12. GoToWebinar – Convert More Leads With Webinar Content
Blog posts are an integral piece to your content marketing strategy, but webinars can give you even higher conversion rates. Even if you are re-hashing the same information you have in your blog posts, you can still get your audience engaged with a simple webinar.
GoToWebinar offers you the tools to make hosting your webinar and capturing leads from your webinar as easy as possible. It can even integrate with your current marketing-automation platform and email tools that make segmentation, followup, and remarketing easy.
13. SnapEngage – Bring Live Chat to Your Blog Posts
Giving people the option to reach out to your support staff when they are engaging with your content is a masterful way to drive up conversions. SnapEngage is a live chat widget that you can add to your website in order to give prospects the option to speak to your team directly.
This can be a great way to get people engaged with your team right from the moment they land on your site.
SnapEngage can integrate with your CRM, marketing automation, and can be customized to fit the feel of your website. It is worth experimenting with offering live chat to your customers to see if it gives you a decent ROI.
14. Optimizely – Optimize Your Website for Conversions
When you are spending money on getting high quality content created you are going to want to make sure your website is performing optimally. Optimizely allows you to create A/B tests on your site pages to see if you can be converting even more customers.
Optimizely has an intuitive drag and drop interface that allows you to easily move pieces around your site and make edits for tests. You should be constantly testing all of your landing pages, pricing pages and opt-in pages for your content so that you can find the best way to convert your customers.
15. ContentMarketer.io – Reach Out to Influencers Automatically
When you create high quality content, influencers in your niche will probably be interested in reading it, but creating the emails to reach out to those people can be a bit of a hassle.
You can use ContentMarketer.io to automatically reach out to a list of influencers you create, with proven email scripts to get them to check out your content. This will help you contact the right people with the right content, and start getting traffic from the moment you click post.
16. Buffer – Automate Your Social Media Content Promotion
The most important thing you can do when you create content is to tell people about it. Buffer allows you, or a member of your content marketing team, to create a social media promotion schedule for each of your posts.
Don’t think you only should do a promotion blast when you first post new content. You’ll want to have several rounds of social media promotions go out for each new piece of content you create.
When you use Buffer you make this process easy. For example, you can set an automatic post to go out a month from now so that new readers can find your content. If you are serious about actually getting your content read, then Buffer is ESSENTIAL to your content marketing strategy.
In fact, social media promotion is so essential that I’ve put together a social media headline swipe file for you.
It will give you 5 headline formulas you can start using today to get more social engagement on your blog posts.
You can download it here: